In an era where community spaces are increasingly under threat, Penderyn Distillery, the pioneer of modern Welsh whisky, stands firmly in support of British pubs. These vital institutions have not only shaped our cultural landscape but have also played a crucial role in our own story.
The resurrection of Welsh whisky after a century-long hiatus is a testament to the power of pubs as catalysts for innovation and community. It was in the Glancynon Inn, a humble pub in Hirwaun, South Wales, that a group of friends conceived the idea that would become Penderyn Distillery6. Over a drink and amidst lively conversation, they dared to dream of reviving a lost art. This pivotal moment in 1999 led to the birth of Penderyn and the rebirth of Welsh whisky after a 100-year absence.
Stephen Davies, CEO of Penderyn Distillery, reflects on this serendipitous beginning: “The British pub is more than just a place to enjoy a drink. It’s where ideas are born, friendships are forged, and communities come together. Our own journey began in a pub, and we owe a great deal to these establishments that continue to support and showcase our products.”
Indeed, Penderyn’s connection to pubs remains strong. The distillery recently participated in the KAM event, reinforcing its commitment to the pub industry.
Penderyn whiskies are proudly stocked in Marston pubs nationwide, along with many other establishments, ensuring that the spirit of Wales reaches communities across Britain4.
The importance of pubs extends far beyond their role as mere drinking establishments. They serve as community hubs, offering spaces for social interaction, cultural exchange, and local engagement. In an increasingly digital world, pubs provide a much-needed physical space for human connection.
Davies says: “Pubs are the heartbeat of our communities. They’re where people celebrate, commiserate, and everything in between. As a company born from a pub conversation, we feel a deep responsibility to ensure these vital institutions remain a big part of our communities.”
Penderyn’s commitment to pubs is not just about preserving tradition; it’s about securing the future of community spaces. The distillery recognises that pubs face numerous challenges, from changing consumer habits to economic pressures. However, these challenges also present opportunities for innovation and adaptation.
“We’ve seen firsthand how pubs can evolve while maintaining their core essence,” Davies says. “Many are now showcasing craft spirits, hosting tasting events, and creating unique experiences for their patrons. At Penderyn, we’re proud to be part of this evolution, offering our range of award-winning whiskies to discerning pub-goers.”
The distillery’s support for pubs goes beyond stocking their products. Penderyn actively engages with publicans, offering training and resources to help them elevate their whisky offerings. This collaborative approach not only benefits the pubs but also introduces more people to the world of Welsh whisky.
As Penderyn continues to grow, expanding its operations with new distilleries in Llandudno and Swansea, it remains committed to its roots in the pub culture. The company’s success story – from a conversation in a Welsh valley pub to exporting to over 50 countries – serves as an inspiration for what can be achieved when communities come together.
Davies concludes with a call to action: “We urge everyone to support their local pubs. These are not just businesses; they’re the lifeblood of our communities. By choosing to spend time in pubs, we’re investing in our shared cultural heritage and ensuring these vital spaces continue to thrive for generations to come.”
Penderyn Distillery’s campaign to defend British pubs is more than just a business initiative. It’s a recognition of the integral role these establishments play in our society. From nurturing new ideas to preserving traditions, pubs are essential to the fabric of British life. As we raise a glass of Penderyn whisky, let it be a toast to the enduring spirit of the British pub – may it continue to inspire, unite, and serve our communities for many years to come.