Updated June 2014
PRIVACY STATEMENT
Welsh Whisky is displaying this privacy statement to demonstrate our firm commitment to privacy and to help you to understand what we may do with any personal information that we obtain from you.By providing your personal information to us, you signify your acceptance of our Privacy Statement and agree that we may collect, use and disclose your personal information as described in this Privacy Statement. If you do not agree to this statement, please do not provide your personal details to us. This Privacy Statement is incorporated into, and part of, the Terms and Conditions, which govern your use of the site in general. We will use your information only for the purposes set out below.

We may need to update this Privacy Statement from time to time. We recommend that you regularly check this page to ensure that you have read the most recent version.

Collecting personal information
Personal information is information about an identifiable individual, as defined by applicable law. It does not include aggregated information that does not allow you to be identified, nor does it include business contact information such as your name, title, business address and business phone number.

You can decide what personal information you provide to us. We will only collect personal information that you choose to provide. Where possible, we will enable you to select how we will use this information (for example, by choosing to opt-in or opt-out of receiving special promotional offers).

You may choose to provide us with personal information if, for example, you: contact us with an enquiry; register on the site; fill out a survey or other form with your personal information included; request us to provide you with information; enter a competition; post information to public areas of the site or take advantage of a promotion.

You have the opportunity to decide whether or not to receive communications from us and/or our partner businesses, except communications required by law or to administer any transaction requested by you, at any point where we request information about you.

By providing any personal information to us, you fully understand and clearly consent to the transfer of such personal information to, and the collection and processing of such information in, other countries or territories. Any such transfer and processing by us will be in accordance with this Privacy Statement.

Use of cookies on our websites
In common with many websites, we use “cookies” to help us gather and store information about visitors to our websites. A cookie is a small data file that our server sends to your browser when you visit the site. The use of cookies helps us to assist your use of certain aspects of the site.

You can obtain information about how to manage cookies at www.aboutcookies.org.

We may use information from cookies for the following purposes:

• Traffic monitoring, e.g., the IP address from which you access the site, the type of browser and operating system used to access the site, the date and time of your access to the site, the pages you visit, and the Internet address of the website from which you accessed the site.
• To recognize repeat visitors for statistical / analytical purposes.
• Anonymous tracking of interaction with online advertising, e.g., to monitor the number of times that a banner ad is displayed and the number of times it is clicked. We may compile and report to third parties (such as advertisers) aggregate statistics about our users in terms of numbers, traffic patterns and related site information.

Use of personal information
We may use and/or disclose personal information collected from you in one or more the following ways:

Marketing Communications
We may share your email address with our partner businesses.  We  may use your personal information in order to communicate with you about our products and services and those of our partner businesses. However, you will be able to choose whether or not to receive such communications when you first provide personal information to us. You will also have an opportunity to unsubscribe whenever we or our partner businesses communicate with you. You may also unsubscribe from such communications at any time (see “Unsubscribe, questions and further information” below).

Marketing analysis
We and/or our partner businesses may use information for internal marketing analysis, for example, to assess trends amongst our consumers or to measure the amount of traffic to our websites. We and/or our partner businesses may also share non-personal information with others, such as advertisers, in aggregate anonymous form, which means that the information will not contain any personally identifiable information about you. We and/or our partner businesses will only share identifiable personal information with third parties for marketing analysis with your consent.

Transactional purposes
We may use your personal information in order to respond to your queries and requests and to manage transactions such as credit card payments for any goods that you order from us or any of our agents, or for the fulfilment of such transactions (e.g., delivery). The personal information you provide may be used by an authorized vendor to fulfil that order.

Third party offers
We and/or our partner businesses may arrange for carefully selected organizations to send you marketing and promotional information that may be of interest to you. In such circumstances your personal information may be disclosed to these organizations that will be bound by confidentiality obligations and restrictions on use of personal information. We will obtain your permission before we allow a third party to send you any such communications.

Public (or Interactive) areas of our websites
Information that you post on or through the public areas of the site (e.g., blog pages) are generally accessible to, and may be collected and used by, others and may result in unsolicited messages or other contact from others. Users of our websites are encouraged to exercise caution when providing personal information about themselves in public (or interactive) areas of the site.

Sale or Transfer
In the event of a sale, merger, consolidation, change in control, transfer of substantial assets, financing, reorganization or liquidation, we may transfer, sell, or assign to third parties information concerning your relationship with us, including without limitation, personally identifiable information that you provide and other information concerning your relationship with us.

Legal purposes
We may collect, use and/or disclose your personal information if permitted by law or required to do so by law or where we believe such action is necessary in order to detect, protect or defend us and/or other third parties against error, negligence, breach of contract, theft, fraud and other illegal or harmful activity, to comply with our audit and security requirements, and to audit compliance with or corporate policies, procedures, legal and contractual obligations.

Disclosure of personal information
In addition to disclosures identified in the purposes above, from time to time we and/or our partner businesses may disclose personal information to:

• our service providers and subcontractors, including our affiliates, retained to perform functions on our behalf or to provide services to us, such as warehousing and delivery; marketing and advertising; data processing; software development; website hosting and management; information technology and office services; legal, accounting, audit and other professional service providers; and further provided such service provider does not collect, use or disclose the personal information for any purpose other than to perform such functions or to provide services to us or as otherwise required by law
• a person or entity, including our affiliates, to whom disclosure is required in order to fulfil one or more of the purposes described above under “Purposes for Collecting Information”;
• a person who, in our reasonable judgment, is providing or seeking the information as the authorized or appointed legal agent of the subject individual; or
• any third party with your consent or where disclosure is required or permitted by law.

Your acceptance of the Terms and Conditions of use of the site, which include this Privacy Statement, constitute the granting of consent to the use and disclosure of your personal information for the purposes set out above.

Security
We take security seriously and we take precautions to keep your personal information secure. We have put in place appropriate physical, electronic and managerial procedures to safeguard the information we collect. We have no control over the privacy of any e-mail communications while in transit to us. We recommend that you not include confidential, proprietary or sensitive information in e-mails.

In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavour to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail.

You are reminded that, in accordance with the Terms and Conditions of use of this site, which include this Privacy Statement, you are responsible for maintaining the strict confidentiality of your account password, and you are responsible for any activity under your account and password. It is your sole responsibility to control the dissemination and use of your password, control access to and use of your account, and notify us when you desire to cancel your account. We will not be responsible or liable for any loss or damage arising from your failure to comply with this obligation.

Unsubscribe, Questions and further information
We will try to ensure that the information we do hold about you is accurate and up to date. You can check the information we hold about you by emailing us at info@welsh-whisky.co.uk. If you find any inaccuracies we will delete or correct it promptly.

Links
The site may contain links or references to other websites outside of our control. Please be aware that we have no control over these websites and our Privacy Statement does not apply to these sites. We encourage you to read the privacy statements and terms and conditions of linked or referenced websites you enter.

We will take all reasonable precautions to keep the details of your order and payments secure. Due to the nature of the internet and internet communications, unless we are negligent, we cannot be held liable for any losses caused as a result of unauthorised access to information provided by you or to data corruption, interception or delays, outside our control.